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Dystopia “Thunderbird”

Dystopia is an imaginary community or society that is undesirable or frightening. It is literally translated as "not-good place", antonym of utopia. Dystopias are often characterized by dehumanization, totalitarian governments, environmental disaster  or other characteristics associated with a cataclysmic decline in society.

For years Gallo wines were known for their screw-caps and marketed to the bottom end of the American market. But what they began to notice was that folks in the minority communities were dumping concentrated lemon juice in a bottle of Gallo's wine port. So the Gallos, who long had the goal of becoming the "Campbell's Soup Company of the wine industry," decided to fortify and sweeten an existing product and came up with the name "Thunderbird." Launched in the mid- 1950s, the Gallos blitzed the country with one of the more famous ad campaigns.

"What's the word?" "Thunderbird!" "What's the price?" "A dollar twice."

Thunderbird had an alcohol content of 21% and it became the brand for America's slums, as it turned out.

WARNING:  This light yellow liquid turns your lips and mouth black!  A mysterious chemical reaction similar to disappearing-reappearing ink makes you look like you've been chewing on hearty clumps of charcoal.

Dystopia Paintings

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Dystopia Halve maan

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